George Lindemann Jr and Impacting your Social Scene
Surprisingly, it wasn't an athlete or Miami-born celebrity that seemed to consistently get the most press nods in Miami. It was Art enthusiast can collector George Lindemann Jr of the Lindemann Family fame. Clearly an avid participant in art exhibitions, auctions, and events, he's frequently called for comment by journalists from local as well as national and worldwide publications. I found that rather interesting as I enjoy watching social "bloom" as I like to call it.
How does one go from event-goer to go-to-guy? That's something I study as I work on personal branding for up and coming musicians (my part-time consultancy) and more and more what I see is the following:
- Network with movers and shakers in your industry or relating to your passion.
- Invest your time in events and gatherings and stand out by going the extra mile in helping out or helping bring exposure.
- Reach out to influencers and those who cover the events so that you're just a call away and you become a source of opinion and insider info.
So for this individual who I've focused on as a demonstration, notice how many great forums for expression he's been a part of. The list below shows he's genuinely committed to participation and utterly willing to voice his opinions on likes, dislikes, and niche issues. For popular bloggers, rising star musicians, and as we see here even cultured high society members, it's crucial to be a participatory voice.
- http://www.concierge.com/cntraveler/articles/detail?articleId=5652
- http://www.realestatejournal.com/homegarden/20040804-mcgee.html
- http://www.artbaselmiamibeach.com/go/id/gsh/
- http://www.moma.org/collection/browse_results.php?object_id=101456
- http://www.portfolio.com/culture-lifestyle/culture-inc/arts/2007/03/29/The-Ka-Ching-Dynasty
- http://www.miamidesigndistrict.net/magazine/is02_marcnewson.php
- http://www.chattous.com/george-lindemann-jr-art-collector.html
- http://ma2dweek.com/celebritysightings.html
- http://www.ubs.com/4/artcollection/fileadmin/Downloadable_Files/PDF_Files/ABMB_2004_Closing_Report.pdf
- http://www.miamisunpost.com/2006%20Art%20Basel/artbasel_listings.htm
- http://www.arttable.org/programspast.html
- http://miamibeach.plumtv.com/videos/art_basel_2007_smash_n_grab
- http://www.tcpalm.com/news/2008/apr/07/owners-propose-donating-martin-land-glades-restora/